• Increases your company’s name recognition
• Makes it easy for your customers to remember your address
• Indicates you are a serious Internet player
• Helps brand your image
• Adds a level of trust and integrity to your site
• Domain names containing “keywords” help to rank higher in search engine listings (SERPs)
• Allows you to use your domain address (www.yourname.com) and e-mail address (yourname@yourname.com) on your business cards and letterheads
• Protects your brand or company name being used by cybersquatters

Choosing a good domain name

• Make it as short as possible

You don’t want your customers to type (or even remember) www.hardtoremembercompanyname.com. If your company name is “Hard To Remember Company”, go for www.htrc.com not the long version of it.

• Make it memorable
• Make it easy to spell
• Make it pronounceable
• Make it a name you can brand
• Make sure it can not be confused with another domain name

Interesting reading: Similar domain, big trouble – Microsoft vs. MikeRoweSoft

• Make it directly related to your business name
• Make it directly related to keywords of your industry

Ready to get yourself an online presence? If so, check if your desired domain name is available by typing it below.